An experiment in greed

So for the past month-ish I've been trying out a little experiment. I added an extra ad block to my articles page to see if I suddenly saw a dramatic increase in advertising revenue on the site.

I was hoping that advertising might help offset some of the costs of hosting this website. I'm not paying too much to host it and it wouldn't take that much advertising revenue to pay for it. Why not give it a try?

The Scientific Method

Being an experiment, I'd better pull out some of my 6th grade science reports to make sure I document this properly. Feel free to correct me on my methods. Especially if you are currently in elementary school and therefore have the scientific method fresh in your young sponge-like minds.

Hypothesis

I've always had text ads in the sidebar and recently I've started to see a trickling of change come in each month as a result. My very official hypothesis is the following:

Adding an additional adblock in the main content area of my site will result in more advertising revenue.

Seems like a logical assumption to me.

Procedure

I added a new advertising block to the main content column of my site. Admittedly, I'm not a big fan of ads, so I tried to place the new block as discretely as possible. It slipped into the related entries block just below each article.

Adblock Screenshot.

The block is in a good contextual location where users are likely to look after finishing an article. Ads here lead the user to content related to the page they are on and thus enhance the user experience. Like I said, I'm not a big fan of ads, so if I am going to use them, then they are going to be as un-annoying as possible. A bit of an oximoron, I know.

Observations

  • Total advertising revenue from January 1st to January 29th: $0.01.
  • Total articles posted from January 1st to January 29th: 0.
  • Number of American presidents inaugurated from January 1st to January 29th: 1.

Conclusion

It's been a bad month.

There are a lot of things I could blame the lack of advertising income on. The continuing global economic collapse. The fact that more Presidents have been inaugurated than I've posted articles this year. Either way, that extra ad block isn't pulling its weight. And it's annoying.

Unless there is a sudden spontaneous spike in revenue, he is going on the chopping block. Who or what will take his place? Perhaps Mr. Empty-light-blue-box will get his spot back. He certainly looked better there.

This concludes our experiment.

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