Can anyone tell me what this means?

I received an email advertisement from Johnson's today and can't seem to figure it out. I hope somebody else knows what they are talking about.

Clinical Studies

Here is Johnson's claim.

In a recent study, 3 out of 5 babies had clinically visible dry skin even though the signs of dryness were not evident.

So how exactly do you have clinically visible dry skin without evident signs of dryness? It just doesn't make any sense. Maybe you are only allowed to open your eyes in the clinic?

I do want a pair of those cool clinical goggles that they use to see dry skin that isn't really dry.

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